Why Your Message Feels Scattered (and How to Sharpen It)
You ever sit down to write a post, open your laptop, and think,
“Wait… what exactly am I trying to say again?”
Same.
If you’re multi-passionate person like me, your brain is basically a group chat with five versions of yourself, each one fired up about something different. One wants to inspire, another wants to educate, another wants to tell a personal story, and the last two are arguing about which direction to take your next offer.
It’s not that you don’t have something valuable to say, it’s that you have too much value swirling around at once.
The Real Reason You Feel Scattered
Your message feels all over the place because your focus is all over the place.
You’re trying to speak to everyone; the people who need what you do, the people who might someday need it, and sometimes even the people who will never need it but you don’t want to leave out.
You’re passionate about so many things and you care deeply about helping people in all of those areas, but here’s the challenging part. When everything matters equally, nothing stands out.
Your Message Is an Anchor, Not a Box
The goal isn’t to shrink yourself into one “niche” or abandon half your passions. (That would feel like cutting off oxygen.)
Your message is your anchor and it holds you steady while you move between ideas. It connects everything you talk about back to a single heartbeat.
Think of it like this: your message is the melody. Each topic you have and would like to speak on is just a different verse of the same song.
A Little Story from My Own Journey
When I first started coaching, I wanted to talk about everything.
Clarity, purpose, mindset, boundaries, emotional regulation, time management… the list goes on. I had ideas for days, but as a result, I would just shut down after getting overwhelmed.
I kept thinking if I didn’t cover it all, someone might miss something important. So I just threw things out there and what actually happened was that my audience got confused. My message sounded more like a brainstorm session than a clear invitation.
The turning point came when I realized every single thing I taught had one thing in common: helping people move from overwhelmed to aligned.
That phrase became my north star. Suddenly, every topic I loved fit under that umbrella. My content became clearer, my voice felt stronger, and my audience finally said, “Oh, that’s what you do.”
Sharpening Your Message: Three Quick Shifts
If you are struggling creating your message or knowing which direction to go, follow these three steps:
Ask yourself:
“What’s the one thing I want people to know, feel, or do after hearing me speak or reading my post?”
(If you can’t answer in one sentence, it’s probably two posts hiding inside one.)Find your theme:
Every idea, offer, or story should circle back to your core message, that thing you’re most passionate about helping others achieve.Use real words:
Clarity isn’t fancy; it’s felt. You don’t need to sound like a marketing textbook. If your audience can’t repeat your message easily, simplify it until they can.
A Reflection for You
If your message feels messy, it’s not because you’re unclear, it’s because you’re multi-layered.
The goal isn’t to silence parts of you, but instead, it’s to give them a shared language that feels like you.
Your story, your wisdom, your fire… they all belong in your message. They just need a single thread to tie them together.
Ready to Bring It All Into Focus?
Your message doesn’t need to be perfect, it just needs to be yours.
Take five minutes this week to ask yourself:
“What’s the one thing I want people to know or feel when they connect with me?”
If you’re ready to turn that spark into clarity, explore my on-demand courses or reach out for Free 30 minute Clarity & Strategy Call to help you move from overwhelmed to aligned within your messaging!
